8 TIPS TO SMASH YOUR FUNDRAISING

TARGET

Many of you are running our fabulous winter 10k in February because fundraising for Cancer Research UK is close to your heart. A 10K is an excellent challenge to set your heart, mind, and legs too, and you can raise vital funds to help freeze cancer in its tracks.

We have seen a phenomenal rise in donations for Cancer Research UK thanks to your incredible fundraising efforts and after introducing our new state-of-the-art technology on our website. Thousands of you are smashing fundraising targets and earning well-deserved merch rewards.

Since its first edition the event has already seen over 100,000 people take part and over 4 million raised for life-saving cancer research.

If you haven’t done so already, you can setup your fundraising profile via our website and start fundraising to help beat cancer - https://www.londonwinterrun.co.uk/home

To support you on your fundraising journey, we have rounded up some of our top fundraising tips below:

1. Add a profile picture to your fundraising page. A shot of you running, even if you do look like you’re hating your training, it will have a great impact – up to a 14% increase in donations according to some studies!

2. Share your personal reasons for taking part in an event, as this can have a powerful effect on your followers who might feel compelled to donate

3. Educate yourself about the charity you are running for and ensure you are passionate and believe in the cause. People will be more likely to donate if they can feel your passion for the charity.

4. Studies show people are more likely to donate on a Monday morning so tailor your posts to promote your cause on a Sunday

5. Ask your employer if they have a fundraising policy, as many companies will pledge to match your fundraising up to a certain amount

6. Insert a target amount on your page, and don’t be afraid to increase it once you’ve hit it. Aim high and share the news on social media every time you hit a key fundraising milestone. Those with a target are thought to raise up to 46% more so it is definitely worthwhile including this on your page.

7. Don’t forget to email your friends, family, and other connections, as not everyone in your community will be on social media

8. Keep pushing your fundraising page once you’ve completed your 10k challenge. We recommend updating your community with an update of how you got on and any fun anecdotes or photos from the day. An update shows you completed the 10k, and often you can see up to 20% more additional donations come in.

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